CES 2026: Samsung unveiled its OLED TV lineup with the new flagship S99H
By ForGeeks
Samsung announced a new lineup of 2026 OLED TVs at CES 2026, including the S85H, S90H, S95H and the all-new flagship S99H. The updates hit all price segments, with the S99H taking the place of last year’s top-of-the-line S95F.
The flagship Samsung S99H gets a metal-framed design, a marked departure from the ultra-thin and frameless approach that’s fashionable today. The TV will be available in 55-, 65-, 77- and 83-inch diagonals, and all versions feature 4K panels with support for refresh rates up to 165Hz. The smaller models use QD-OLED panels, while the 83-inch version is based on a Tandem W-OLED panel from LG Display. Samsung claims that the brightness of the S99H has increased by about 35% compared to the S95F. The TV also gets a Glare Free 3.0 anti-reflective coating and support for the One Connect wireless box.
The S99H also gets a Glare Free 3.0 anti-glare coating and support for the One Connect wireless box.
The S95H, which also replaces the S95F, retains a similar brightness increase and offers a tight-fitting wall-mount design. It, too, supports wireless One Connect and will be available in sizes from 48 to 83 inches. Samsung continues to use panels from two suppliers in this series: the 48- and 83-inch versions use LG’s W-OLED panels, while the rest — QD-OLED.
Samsung’s S90H is aimed at the mid-price segment. It gets a brightness boost of around 15%, an updated refresh rate to 165Hz and Glare Free 3.0 anti-reflective coating. The lineup spans 42- to 83-inch diagonals, with the panel type (QD-OLED or W-OLED) depending on the specific size.
The base model of the lineup is the S85H. It uses LG’s W-OLED panels in all versions and supports a refresh rate of 100 or 120Hz depending on the configuration.
All of Samsung’s new 2026 OLED TVs support Eclipsa Audio, HDR10+ Advanced, Dolby Atmos, run on Tizen OS 10.0 and will get up to seven years of updates «over the air». For gamers, there’s AI Auto Game Mode, FreeSync Premium, G-Sync compatibility and VRR support. Among the smart features announced are Alexa, AirPlay 2, Matter Hub, SmartThings and Microsoft Copilot integration.
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