CES 2025: Samsung unveils new AI features in its TVs

Samsung unveiled its refreshed OLED, Neo QLED, The Frame and The Frame Pro TV lines at CES 2025. In addition to new display panels, sound systems, connectivity options, and designs, the models gained interesting artificial intelligence-based features. These include the ability to provide information about what’s happening on screen, including actors and locations, to make watching content more engaging and convenient.

Samsung Vision AI: Artificial Intelligence in TVs

Samsung has unveiled its artificial intelligence concept called Vision AI. All the new TVs announced at the show are part of this project. Vision AI includes three key features: Click to Search, Live Translate and Generative Wallpaper.

Click to Search: instant access to information

The most interesting feature is Click to Search, which works similarly to Google Circle to Search available on Galaxy smartphones. This feature lets you get information about the content of the screen, such as actors, filming locations, and even objects that appear in the frame.

The most interesting feature is Click to Search, which works similarly to Google Circle to Search, available on Galaxy smartphones.

This feature eliminates the need for users to ask or manually search for information, making the viewing experience more convenient and engaging.

The feature makes it easy to see what’s on the screen.

Live Translate: synchronized subtitle translation

The Live Translate feature is also impressive. It creates subtitles for live video being played back, including live broadcasts. Samsung says Live Translate supports up to seven languages, which greatly enhances the content experience even when subtitles are missing or not synchronized.

Generative Wallpaper: screen as art object

The latest innovation is Generative Wallpaper. It allows you to turn your TV screen into a dynamic art space. Using generative AI, users can create images customized to any taste or occasion and set them as wallpaper.

The latest innovation is Generative Wallpaper.

Samsung describes the feature as a way to personalize the screen that adds an element of creativity and aesthetics to everyday TV use.

The Future of TVs with Artificial Intelligence

These features promise to make everyday use of Samsung TVs even more convenient and enjoyable. The question remains, however, whether they’ll be available on older models. This is unlikely due to the hardware limitations of previous generations of devices.