Business

Vladislav Bakalchuk to take charge of digital transformation of M.Video-Eldorado

Vladislav Bakalchuk to take charge of digital transformation of M.Video-Eldorado

Wildberries creator Vladislav Bakalchuk has joined the M.Video-Eldorado team and will oversee the company’s digital transformation. The retailer intends to strengthen its online business and build a technology ecosystem for long-term growth.

Company’s Digital Strategy

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M.Video-Eldorado CEO Felix Lieb said the company is in the midst of major changes:

“We are building a competitive omnichannel business model based on customer trust, tech expertise, range, store network and proprietary fintech services. It is a pleasure to welcome Vladislav Bakalchuk to our team. His experience in e-commerce, logistics and IT will help us improve the efficiency of our processes and launch new solutions.

Position of Vladislav Bakalchuk

According to the entrepreneur, M.Video-Eldorado has been setting trends in the home appliances and electronics industry for many years. Now, the main task will be to strengthen online channels:

“Historically, the company has developed as an offline network, but I see high growth potential specifically in e-commerce. The future is in an ecosystem where logistics, IT and online sales become the foundation for growth. We will be able to dramatically increase the share of online sales and regain our market leadership.”

Accordingly, we will be able to increase the share of online sales dramatically and regain our market leadership position.

Bakalchuk emphasized that digital transformation is a challenging but promising task that will open new growth points for businesses.

Biography of Vladislav Bakalchuk

  • Born on February 24, 1977 in Lyubertsy (Moscow region).
  • In 1997 he graduated from Moscow Power Engineering University with a degree in radiophysics.
  • In 2002, together with a partner, he founded the Internet provider UTech.
  • In 2004, he co-founded Wildberries.
  • Since 2006, he has been fully focused on the development of Wildberries, turning it into the largest marketplace in Russia and an IT company with its own banking, logistics and human resources systems.
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