OpenAI may add advertising to ChatGPT

OpenAI is exploring various ways to monetize its products, including the possible introduction of advertising in ChatGPT. This was announced by Nick Turley, head of ChatGPT, in an interview with The Verge.

Despite expected revenue of $12.7 billion in 2025 (3.4 times that of 2024), the company continues to operate at a loss. Positive cash flow is not projected to emerge until 2029.

OpenAI CEO Sam Altman has previously expressed doubts about combining AI and advertising, calling it «a last resort». However, in recent statements, he has softened his stance, allowing for responsible advertising implementation.

Of particular interest is the «Commerce in Chat» system being tested, which could transform ChatGPT into a product recommendation platform. OpenAI emphasizes that the product selection algorithms will be completely independent of affiliate agreements.