Sony hands over control of its smart TV business to TCL
source type=”image/avif” srcset=”https://cdn.itzine.ru/wp-content/uploads/2026/01/06960810-f5ef-11f0-9f7f-8a13ca3fe23b-180×180.avif 180w, https://cdn.itzine.ru/wp-content/uploads/2026/01/06960810-f5ef-11f0-9f7f-8a13ca3fe23b-400×400.avif 400w, https://cdn.itzine.ru/wp-content/uploads/2026/01/06960810-f5ef-11f0-9f7f-8a13ca3fe23b-600×600.avif 600w, https://cdn.itzine.ru/wp-content/uploads/2026/01/06960810-f5ef-11f0-9f7f-8a13ca3fe23b-640×360.avif 640w, https://cdn.itzine.ru/wp-content/uploads/2026/01/06960810-f5ef-11f0-9f7f-8a13ca3fe23b-800×450.avif 800w, https://cdn.itzine.ru/wp-content/uploads/2026/01/06960810-f5ef-11f0-9f7f-8a13ca3fe23b-1200×675.avif 1200w, https://forgeeks.pro/wp-content/uploads/2026/01/06960810-f5ef-11f0-9f7f-8a13ca3fe23b.avif 1242w”> The companies said in a joint statement that «the new company plans to grow the business by building on Sony’s high-quality picture and sound technologies developed over many years, brand value and management expertise, including supply chain management, while leveraging TCL’s advanced display technologies, global scale, industrial base, end-to-end cost optimization and vertically integrated supply chain». Simply put, it’s about combining Sony’s heritage, brand and management expertise with TCL’s manufacturing capabilities and its cost advantages. The Bravia logo won’t go anywhere and will continue to be used in new products alongside the Sony brand. The joint venture is also likely to retain its partnership with Google, given the two companies’ close ties to the Android TV and Google TV ecosystem.
