Google’s innovation: artificial intelligence that calls companies for you

Google has introduced a new feature called Ask for me, which uses artificial intelligence to make phone calls to companies on behalf of users. The tool is designed to make it easier to get information such as store hours, product availability or booking options. The feature has been available to a small group of users since January, with plans to expand it throughout the year.
Using advanced speech recognition and natural language processing technologies, the feature can interpret queries and produce relevant responses, providing accurate information. It has the potential to significantly change the way users interact with companies, reducing the need for direct phone calls, especially for routine inquiries.

The feature has the potential to significantly change the way users interact with companies, reducing the need for direct phone calls, especially for routine inquiries.

Google Assistant already helps with basic tasks like setting reminders and answering questions. The “Ask for Me” integration builds on Google’s previous AI communications projects, such as Duplex technology introduced in 2018, which generated a lot of interest but also ran into ethical issues over mimicking human communication.

However, Google’s Assistant is the first of its kind in the world.

The ability of AI to make calls without user input raises questions about privacy and etiquette in digital communications. Google has developed security measures to ensure transparent and ethical use of the technology, including a notification at the start of a call so people know they’re communicating with AI. This approach aims to respect personal information and maintain honesty in business interactions.

An approach that respects personal information and preserves honesty in business interactions.

User feedback on the test version of Ask for Me will have a significant impact on the future development of the feature. Google is actively gathering feedback to improve AI capabilities so that it can adequately handle different scenarios and provide reliable assistance. These efforts reflect a growing trend in technology to use AI to simplify everyday tasks, increasing convenience for users.

An increasing trend in technology to use AI to simplify everyday tasks, increasing convenience for users.

The launch of “Ask Me” represents another step in Google’s strategy to deeply integrate AI into consumer interactions. By automating everyday tasks, the company aims to save users time. As technology advances, AI’s role in communication and information retrieval will continue to grow, which could change the way consumers interact with businesses.

Ask Me.