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Google’s Super Bowl ad: How the company is playing on emotion to promote AI

Google’s Super Bowl ad: How the company is playing on emotion to promote AI

Google will unveil a series of commercials during Super Bowl LIX centered around its flagship AI product Gemini, including one called «Dream Job». The two-minute commercial has already generated a lot of discussion and emotional response. But behind the touching story is a thoughtful strategy that raises questions about how far companies are willing to go to push technology. What is the «Dream Job» commercial about? The commercial shows a man preparing for a job interview using  Gemini Live on a Pixel 9 Pro smartphone. It starts with his tentative attempt to answer a question about his experience. Gemini suggests trying again, and the man shares the story of how raising his daughter became his most important «employer». To the sound of soft[…]

The Google’s Super Bowl ad: How the company is playing on emotion to promote AI was first published at ITZine.ru.

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