Netflix has started using AI to create scenes
By ForGeeks
Netflix has taken a major step in integrating artificial intelligence into content production. In the new Argentine series «El Eternauta», the platform has for the first time used generative AI to create final scenes, including a spectacular building collapse. According to CEO Ted Sarandos, the use of new technology has helped speed up the process of creating visual effects tenfold while reducing costs.
According to CEO Ted Sarandos, the platform’s use of new technology has allowed it to speed up the process of creating visual effects tenfold while reducing costs.
Sarandos emphasizes that Netflix sees artificial intelligence not just as a way to cut costs, but as a powerful tool to improve the quality of content. The technology opens up access to complex visual effects to projects with varying levels of budget, something that was previously the privilege of only high-budget productions. «We are talking about real professionals who are now working with more advanced tools» — notes the head of the company.
Besides producing content, Netflix is actively incorporating AI into other aspects of its operations. Joint CEO Greg Peters talked about using artificial intelligence to personalize recommendations, improve directory search and prepare for the launch of innovative interactive advertising, scheduled for the second half of 2025.
Artificial intelligence is being used to personalize recommendations, improve directory search and prepare for the launch of innovative interactive advertising, scheduled for the second half of 2025.
The story Netflix has begun using AI to create scenes was first published on ITZine.ru.
