Apple has secured the exclusive rights to broadcast Formula One
By ForGeeks 
Apple has entered into an exclusive agreement with Liberty Media, which owns the rights to Formula One, to broadcast the race in the US. As part of the five-year contract, all rounds of the championship will be shown on the Apple TV platform starting in 2026.
Apple has signed a five-year deal with Liberty Media, which owns the rights to Formula 1.
Apple TV subscribers will be able to watch every Grand Prix race, as well as all practice, qualifying and sprints. For those without a subscription, some of the races will be available for free on the Apple TV app. Practice sessions will be available at no extra cost.
The Formula 1 TV Premium service will remain available in the US, but will only be available to Apple TV subscribers.
A deal between Apple and Formula 1 began being talked about back in July, when rumors surfaced that the company was planning to add motorsports to its sports lineup. According to insiders, Apple offered between $120 million and $150 million a year for exclusive rights, which was markedly higher than ESPN, which paid about $90 million annually.
Apple’s interest in Formula One is believed to be linked not only to the sport, but also to the success of the «F1 the Movie» movie released under the company’s brand. The film has received favorable reviews as a spectacular racing blockbuster while also serving as a major advertisement for Apple itself.
