Samsung has unveiled its most powerful cordless vacuum cleaner to date – the Bespoke AI Jet Ultra

Samsung has officially launched the Bespoke AI Jet Ultra, a new cordless vacuum cleaner that succeeds the Bespoke Jet AI. The announcement was made at the Welcome to Bespoke AI event, where the company unveiled updates including a 400-watt motor, a smart cleaning system and improved filtration.
400 watts of power and intelligent cleaning
Bespoke AI Jet Ultra features a HexaJet Motor that utilizes a hexagonal stator, two-stage diffuser and slim impeller to deliver 400 watts of suction power. According to Samsung, this design improves airflow and energy efficiency, providing up to 100 minutes of run time on minimum power.
The new AI Cleaning Mode 2.0, based on AI Optimum Tech, analyzes brush load and air pressure, automatically adjusting suction power and brush speed in six different cleaning scenarios. The Active Dual Brush detects carpet type, and the Slim LED Brush+ helps effectively clean corner and hard-to-reach areas.
Samsung claims that improvements in the cleaning system have reduced energy consumption by 21% and made the device 8% more maneuverable than previous models.


Filtration and allergen control
The vacuum cleaner features multi-level HEPA filtration that captures 99.999% of particles 0.3 microns and larger. This helps reduce fine dust and allergens in the home, making it safer for people with dust sensitivities.
Global Launch and Competition
The Bespoke AI Jet Ultra has a global release date of March 31, 2025, but regional availability and cost details have not yet been revealed. The vacuum cleaner is entering the highly competitive premium home appliance market, where it will have to compete with Dyson and LG.