Samsung expands its presence in motorsports through partnership with NASCAR
By ForGeeks Samsung continues to deepen its partnership with the world of motorsports. After Formula 1, the company announced a multi-year partnership with NASCAR, one of the world’s most exciting and dynamic racing series.
NASCAR Partnership and Technology Solutions
Samsung has become NASCAR’s Technology Partner and provided the association with advanced display solutions, including The Wall’s huge screen.
The key features of The Wall display:
- Size: 32 by 9 feet (9.7 x 2.7 meters).
- Installed in the control room of the NASCAR production center in Concord, North Carolina.
- Will be used by 24 NASCAR officials to monitor races, analyze data and work with real-time video and audio streams.
Functionality of The Wall and other Samsung solutions
- View replays via SBG Sports Software.
- Management of Pit Road Officiating (PRO) systems.
- Checking cameras on pit lane, start and finish lines and in restart areas.
- Check video streams from on-board cameras and optical trackers.
In addition to The Wall, Samsung has equipped the NASCAR control center with 25 ViewFinity S6 monitors and seven Odyssey G9 ultra-wide curved monitors.
Samsung has equipped the NASCAR control center with 25 ViewFinity S6 monitors and seven Odyssey G9 ultra-wide curved monitors.
Operational readiness for NASCAR Cup
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The new control room will be fully operational in time for the 2025 NASCAR Cup Series season, which begins Feb. 2.
The new control room will be fully operational in time for the 2025 NASCAR Cup Series season.
