Samsung is going to implement AI in 90% of its products by 2030

If you’ve been shopping for new Samsung tech in 2025, you’ve probably noticed — it has elements of artificial intelligence. Smartphones, washing machines, refrigerators — everything is getting «a pinch of AI»”

Samsung’s smartphones, washing machines, refrigerators — everything is getting a «pinch of AI».

Now the company intends to go even further. According to the head of Samsung’s mobile division, TM Roh, AI will be used in 90% of the corporation’s business areas by 2030.

According to the head of Samsung’s mobile division, AI will be used in 90% of the corporation’s business areas.

Rho’s portfolio includes not only smartphones, but also a wide range of consumer electronics. All of these devices will utilize AI to better integrate within Samsung’s ecosystem. Speaking to reporters at the IFA show in Berlin, he emphasized that Samsung wants to become a company that makes the most of artificial intelligence and turns it into a «growth engine». AI will be used not only to improve products, but also to improve internal efficiency and productivity.

Samsung said it wants to maximize the use of AI and turn it into an engine for growth.

Ro has previously said that 400 million AI-enabled Galaxy devices will be in the hands of users by the end of 2025. The company’s goal is even more ambitious: to expand the use of its AI solutions to nearly a billion people around the world within three years.