Samsung acquires premium audio company Bowers & Wilkins
By ForGeeks Samsung Electronics has officially confirmed that its subsidiary Harman International has signed a contract to buy the audio division of Masimo, which owns premium brands such as Denon, Bowers & Wilkins and Polk Audio.
The deal is in the U.S. and is valued at $350 million in cash. As a result, Harman will gain control of the following audio firms:
The deal is being finalized in the United States and is valued at $350 million in cash.
- Bowers & Wilkins
- Denon
- Marantz
- Polk Audio
- Boston Acoustics
- Definitive Technology
- HEOS
- Classé
These brands are well-known in the world of premium audio equipment. For example, Bowers & Wilkins, founded in 1966 in England, is famous for headphones, home theater and luxury speakers. Its Nautilus speakers cost more than $100,000 and are considered among the most beautiful in audio history.
Denon is one of the oldest brands in the industry (115 years), specializing in AV receivers, turntables, speakers and network players. Marantz is known for its amplifiers and high-end home audio products.
With this acquisition, Samsung intends to strengthen the audio capabilities of its smartphones, TVs, soundbars and headphones. It is also expected that more devices from Harman’s new ecosystem will gain compatibility with the SmartThings platform.
And more devices from Harman’s new ecosystem are expected to gain compatibility with the SmartThings platform.
Dave Rogers, head of Harman Lifestyle, said:”Harman is proud to have grown into a global leader in audio technology over 75 years. The acquisition of the Bowers & Wilkins luxury brand will further strengthen our position as an audio giant.”
The Samsung acquires premium audio company Bowers & Wilkins was first published on ITZine.ru.
