Nothing is gearing up to release its first flagship smartphone

Since its founding in 2020, Nothing has focused on mid-range smartphones. The brand’s first smartphone, the Nothing Phone 1, was a great start, with the Phone 2a series hitting the market in 2024. However, in 2025, Carl Pei’s team has decided to raise the bar and is preparing to launch its first flagship device, the Nothing Phone 3.

Nothing Phone 3.

From rumor to reality

Even as far back as late 2024, there were rumors that Nothing was planning to release three new smartphones. Moreover, the Phone 3 was expected to hit the market as early as then. However, the company’s CEO Carl Pei decided to push the release to 2025 in order to devote more time to developing the device’s AI features.

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Now, thanks to a leaked internal email from Carl Pei to Nothing employees published by @evleaks, it has been revealed that the Phone 3 will indeed debut this year. According to the letter, the device will “introduce revolutionary innovations in user interface and will be the first step towards a platform based on artificial intelligence.” Today, all major smartphone makers are actively using AI to improve the user experience, and Nothing is looking to keep up.

All major smartphone makers are actively using AI to improve the user experience, and Nothing is looking to keep up.

When to expect the release?

In the same email, Pei mentioned a “landmark smartphone launch” in the first quarter of the year, hinting at a Phone 3 unveiling. While no exact date has been given, it’s likely that Nothing will unveil its first flagship phone in early March at Mobile World Congress 2025 in Barcelona, one of the biggest events in the smartphone world.

We’re not expecting a release date.

Features and positioning

Being a flagship device, the Phone 3 is likely to get a significantly higher price tag compared to previous Nothing models. The smartphone will be equipped with more powerful hardware and improved cameras to achieve a high level of performance. Nothing’s traditional emphasis on design and usability will certainly help the device stand out from the competition.

The Phone 3 will also have a much higher price tag than its predecessors.

Company’s successes and future plans

The letter also talks about Nothing’s impressive growth in 2024. According to Pay, the company has become “the fastest growing brand in the smartphone and audio device industry.” Last year, Nothing’s camera and software team grew by nearly 50%, which will allow the company to release better products.

According to the letter, Nothing’s camera and software team has grown by nearly 50%, which will allow the company to release better products.

What else is in store for users in 2025?”

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Besides the Phone 3, Nothing plans to release two more smartphones this year. One of them will likely be the Phone 3a, the successor to the Phone 2a. Not much is known about the third device yet, but there’s speculation that it will be a budget model that will replace the CMF Phone 1.

The Phone 3 is likely to be the successor to the Phone 2a.