Poco has shut down its website. Now all the brand’s products will be sold on Xiaomi’s website

Poco has officially shut down its website po.co and from 2025 all its products will be sold through Xiaomi’s website. The move is part of an attempt to simplify the brand’s digital ecosystem and integrate its products into Xiaomi’s wider range of products.

Poco has also announced the closure of its website.

Poco’s new products will be available on Xiaomi’s website

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The first Poco product to be available through Xiaomi’s website will be a pair of Poco X7 smartphones, which will go on sale on January 9. The move to the Xiaomi platform means that users will no longer be able to purchase Poco products through the brand’s original website, with all European versions of the sites, including British, French and German, redirecting customers to the Xiaomi Store.

All European versions of the sites, including British, French and German, redirect customers to the Xiaomi Store.

Poco Services Closure

It is noteworthy that the Poco India website also looks frozen for the time being until the release of the Poco C75 and Poco M7 Pro 5G models, which were supposed to be released in the second half of December. Also closed is the Poco Store app, an app that is now no longer available for download. Users’ personal data will be stored in accordance with the law and can be downloaded through Xiaomi’s account settings if needed.

All personal data will be stored in accordance with the law and can be downloaded through Xiaomi’s account settings.

Xiaomi’s role in service and warranties

Poco has confirmed that all warranty issues will be handled through Xiaomi. While Poco is often perceived as an independent brand, in fact its operations have always been closely aligned with Xiaomi. The move underscores a marketing strategy aimed at expanding sales and improving its online and offline channels.