Samsung plans to release an augmented reality device in 2025
By ForGeeks Samsung is preparing to return to the virtual and augmented reality (XR) device market with a new model that could be unveiled in early 2025. This information was spotted by IDC analyst Brian Ma in a recent investor presentation, which mentioned the company’s plans to improve connectivity between devices within the Galaxy ecosystem, including XR devices. It is expected that the debut could take place at the Galaxy Unpacked 2025 event, where the Galaxy S25 flagship lineup will also be unveiled.
Galaxy S25.
Partnership & Technology
Samsung is partnering with Google and Qualcomm to develop the new XR headset. Google will likely provide the software, while Qualcomm will provide the powerful processor. A similar configuration has already been successfully used in the Meta** Quest 3 headset, which runs on the Snapdragon XR2 Gen 2 chipset with a modified version of Android.
Meta** Quest 3.
Display and sensors
The new headset is expected to feature micro-OLED displays, offering higher resolution and brightness than the LCD screens used in the Quest headsets. Samsung also has opportunities to make its own contributions to the hardware, for example by adding the recently announced ISOCELL depth-processing sensors for accurate motion tracking.
Samsung also has opportunities to make its own contributions to the hardware, such as adding the recently announced ISOCELL depth-processing sensors for accurate motion tracking.
Causes of delays and strategy
Samsung has already hinted at its interest in XR devices at MWC 2022 and July’s Unpacked 2024, but possible delays may have been caused by the launch of the Apple Vision Pro, forcing the company to delay the release to refine the product. Samsung is expected to emphasize integration with other Galaxy products, creating a more seamless ecosystem.
Samsung is expected to emphasize integration with other Galaxy products, creating a more seamless ecosystem.
Rumors surrounding the Galaxy S25 and Samsung’s long-awaited XR device will continue to gain momentum closer to January 2025, with many hoping the device will mark the company’s return to the virtual and augmented reality market, where Samsung was already a leader in 2016 with the Gear VR.
* Owned by Meta*, it is recognized as an extremist organization in Russia and its activities are banned.
* Belongs to Meta, it is recognized as an extremist organization in the Russian Federation and its activities are prohibited.
