Digital accessories brand Baseus officially came to Russia

Baseus, a Chinese manufacturer of digital accessories and gadgets, has announced the launch of operations on the Russian market. The brand is widely known in the Russian Federation, but until now has not been officially represented, but sold through international marketplaces.

Baseus is a Chinese manufacturer of digital accessories and gadgets.

Baseus’ development plans include the creation of official sales channels in Russia and the opening of official stores on the basis of marketplaces. In addition, the brand aims to cooperate closely with federal retailers. Baseus is already present in the product matrix of the DNS retail network, as well as contracts with official distributors TFN and Revo Charge. A number of products will be interesting in the B2B segment, such as accessories for cars and video surveillance devices.

The brand’s portfolio includes more than 20 complete product lines, including: 

Chargers, audio, lighting, car and office accessories in the mid-price segment. The products will be fully represented in Russia, with Baseus brand strategy focusing on 3 categories:

• Chargers: external batteries, chargers and cables, extension cords;
• Audio: TWS and OWS wireless headphones, wired headphones, full-size headphones, portable speakers;
• Audio: TWS and OWS wireless headphones, wired headphones, full-size headphones, portable speakers;
• Car accessories: smartphone holders, car chargers, portable vacuum cleaners, pumps, starters

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Russia is one of the most key markets in Europe. In three years, we have managed to take the leading position in digital accessories sales through AliExpress, and now it is time to develop official channels, both online and offline. Our ultimate goal is to become the main digital accessory brand in Russia. Baseus specializes in innovative devices at affordable prices, and now more people in Russia will be able to appreciate the brand’s products. We hope that every Russian user will find something for themselves in our product lines

Baseus.
Monica Duan, Baseus CEO for Europe

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The brand name comes from the phrase “Base On Use”, which means «Base for Use». Baseus’ main mission is to remain the first choice brand in the new lifestyle industry. The company strives to create minimalistic products with easy-to-use design and premium texture, while keeping user preferences in mind.