Leaked video from the factory has revealed the possible design of the iPhone 17 Pro Max

A few days before Apple’s official announcement, a short video purportedly shot on the company’s production line has surfaced online, showing the new iPhone 17 Pro Max with an unusual wide camera panel that takes up the entire top of the back panel.
A short video purportedly shot on the company’s production line has surfaced online.

In the 10-second clip published on Chinese platform Weibo, a worker picks up a silver smartphone with a massive rectangular camera module that houses three main lenses in a triangular cluster and several additional sensors. This design is dramatically different from previous Apple models and more reminiscent of rival devices like the Google Pixel.
In addition, the back of the phone is covered by a large tinted glass insert that frames the Apple logo and takes up a significant portion of the body. The video also shows variants in silver, black, and bronze colors. New colors for the Pro lineup, including orange and navy blue, were previously rumored, but the exact palette won’t be revealed until the unveiling.
Another rumor has been circulating about new colors for the Pro lineup, including orange and navy, but the exact palette won’t be revealed until the unveiling.
In addition to the Pro Max, the ultra-thin iPhone 17 Air is expected to be just 5.5mm thick – the thinnest iPhone in history – and will be noticeably different in design and features.
Another rumored new color for the Pro Max lineup includes orange and bronze, but the exact palette won’t be revealed until the unveiling.
Apple has yet to comment on the video that has surfaced. As a reminder, the company often uses fake prototypes and mockups during the testing stages to confuse competitors and prevent real-world leaks.
The official unveiling of the iPhone 17 and the new Apple Watch will take place as early as Tuesday at Apple Park, Cupertino. That’s when we’ll know if the latest leaks are true.