TCL is preparing to relaunch the Alcatel brand
By ForGeeks The TCL company has unexpectedly announced the return of the Alcatel brand to the smartphone market. The Chinese manufacturer has all along retained the brand license from Nokia, and is now ready to revive it.
The new range of smartphones will be manufactured in India, supporting the «Make in India» program aimed at promoting local manufacturing. As part of the launch, TCL will also create a national network of service centers and introduce proprietary technologies, details of which have not yet been disclosed.
In terms of design, the devices will be inspired by «French aesthetics»and a key feature will be stylus support. Alcatel aims to offer premium features at affordable prices by striking a balance between design, functionality and usability.
Alcatel is committed to offering premium features at affordable prices, emphasizing a balance between design, functionality and usability.
Atul Vivek, Business Director, Alcatel:«Our goal in India is to democratize innovation by making premium features accessible to a wide audience. We create devices that combine style and performance, targeting tech enthusiasts, urbanites, fashion conscious consumers and digital nomads. Technology should not only be powerful, but also reflect current trends.»
Ansh Rathi, Chief Operating Officer, Alcatel:«Since day one of our return to India, we have been supporting the ‘Make in India’ initiative by focusing on local manufacturing. This will help us improve supply efficiency, ensure high quality and contribute to the development of India’s technology ecosystem. We are committed to making advanced technologies more affordable and accessible to consumers.»
TCL is yet to disclose details about specific models or release dates, but judging by the statements, the brand is preparing for aggressive expansion in the Indian market.
