The iPhone 17 Pro’s camera will change the placement of the Apple logo

The new design of the iPhone 17 Pro’s camera module could lead to the first change in the location of the Apple logo on the back of the device in six years. This was reported by insider Majin Bu, who published the image and details on his website.

According to the source, Apple will move the branded logo lower than usual – to the lower center section of the case. The reason for the change is the redesigned camera module, which is expected to take up the entire top of the back panel. Bu says that a company he works with that makes cases has already started preparing to produce accessories based on the new logo.

The new camera module could take up the entire top of the case

An insider showed off a schematic image that shows a redesigned camera unit and an offset Apple logo. While there’s no official confirmation on either of these changes yet, information about the appearance of a full-size, full-width camera across the width of the device has previously been featured in other leaks.

An insider showed a schematic image showing a redesigned camera unit and a shifted Apple logo.

The iPhone 17 Pro’s new camera configuration will reportedly keep the main three lenses on the left side of the iPhone 17 Pro as they are now, but the flash and LiDAR sensor will move to the right. This will stretch the module across almost the entire width of the device, which is what prompted the logo placement change.

First logo shift since 2019

The last time Apple changed the location of the logo was in 2019 with the release of the iPhone 11. At that time, the emblem was placed in the center of the back panel and removed the “iPhone” lettering, which was previously located at the bottom of the case. Before that, the logo was placed higher up, closer to the top edge, such as on the iPhone X.

The move to a new camera layout in the iPhone 17 Pro could be the biggest redesign of the module since the iPhone 11. Back then, the vertical camera lineup was replaced by a larger, square unit with rounded corners that has become a hallmark of recent models.

The new camera layout could be the biggest redesign of the iPhone 17 Pro since the iPhone 11.

Rumors of additional cooling

Majin Bu has also previously reported about a possible new cooling system using a vapor chamber in the iPhone 17 Pro. However, the source himself noted that the project is at an early stage, and there are still a number of technical issues to be resolved in the design.

While the veracity of all this information remains in question, rumors of a camera redesign and accompanying changes to the case design continue to gain momentum.

The The iPhone 17 Pro’s camera will change the placement of the Apple logo was first published on ITZine.ru.