Apple pushes the boundaries of slo-mo capabilities in iPhone 16

Apple continues its push to redefine smartphone video capture with its latest commercial highlighting the powerful slo-mo capabilities of the iPhone 16 Pro series. After introducing advanced camera control features, the new commercial spotlights the device’s ability to shoot cinematic 4K video at 120 frames per second (fps) in Dolby Vision.

After introducing advanced camera control features, the new video highlights the device’s ability to shoot cinematic 4K video at 120 frames per second (fps) in Dolby Vision.

The ad demonstrates just how far Apple’s camera technology has come, highlighting the stunning clarity and smoothness that slow-motion enthusiasts can achieve right from their phone. The term “cinematic” comes first, and Apple wants to make sure you understand that this isn’t your average smartphone video — it’s designed to be visually stunning and production-ready.

Apple’s camera technology is designed to be visually stunning and production-ready.

Of course, as with many commercials, it’s important to take these cinematic promises with a dose of skepticism. While the footage was indeed shot on an iPhone 16 Pro, there were professional crews working behind the scenes armed with advanced lighting equipment and extras to create these Hollywood-esque shots. The statement “Hollywood in your pocket” may be a bit of an exaggeration for the average user, but there’s no denying that the iPhone 16 Pro provides powerful video capabilities that can inspire a new generation of creatives.

The iPhone 16 Pro is a great way to capture video footage that can inspire a new generation of creators.

For a more in-depth look at the new iPhones, check out our in-depth reviews of the iPhone 16 Pro and iPhone 16 Pro Max to see if they live up to expectations.

The iPhone 16 Pro Max and iPhone 16 Pro Max are both a great way to see if they live up to expectations.