Yandex Market now has a voice AI-agent for product selection
By ForGeeks
Yandex Market shoppers now have the ability to contact the AI agent by voice to pick up products, compare models or get shopping ideas without having to navigate between sections of the service.
Yandex Market has expanded the functionality of its AI agent for shoppers. Now you can communicate with it not only in text chat, but also by voice – as with a consultant in an offline store. The company presented the new features of the service at the YaC 2025 AI Edition conference.
A user can click on the microphone icon in the chat and formulate a free-form query out loud. The AI agent handles voice, text and image requests equally. The answer comes in chat and includes recommendations, selections or product explanations.
Voice format allows for faster clarification and comparisons. For example, a customer may ask to compare several models of clothing, find a set of tableware for a holiday, or explain the differences between products with similar features.
Voice format allows for faster clarification of parameters and comparisons.
The AI agent has also learned how to gather ideas for inspiration. The user can describe a task in its entirety, from interior design to event preparation. In response, the neural network generates a selection of products tailored to the idea, allowing you to choose everything you need at once, rather than searching for items individually.
An AI agent works at all stages of product selection
You can now start a dialog with the AI agent right during product selection. It is available in search, in the suggestions feed, on the product page, and in the comparison section. If a user enters a general query, such as “Gift,” the agent offers details such as recipient, occasion, and budget, and selects options based on the answers.
Depending on the stage of the purchase, AI can help you understand features, explain the differences between models, and tell you what to look for before making a decision. This format reduces the need to navigate between sections and makes it easier to choose. The new scenarios are already in beta mode for some users.
Yandex Market AI Agent Development
Yandex Market launched an AI chat agent for shoppers in the spring of 2025, becoming the first Russian marketplace with such a tool. In November, the agent received an update and an expanded set of scenarios. It functions as a personal assistant when choosing goods – from clothes to household appliances.
An AI agent for shoppers, Yandex Market launched in the spring of 2025, becoming the first Russian marketplace with such a tool.
The AI agent understands text and voice queries, recognizes images, conducts context-sensitive conversations, and asks clarifying questions when necessary. It analyzes features and reviews, eliminates inappropriate options, compares products and explains the differences between them. As a result, the user receives ready-made recommendations and makes a faster purchase decision.
