IFA 2025: TCL unveils new devices and smart home concept
By ForGeeks
The TCL company presented a large-scale exposition at IFA 2025. The centerpiece were premieres in display technology, smart home appliances with artificial intelligence, mobile devices and the NXTHOME smart home concept. The exposition was decorated in a sports theme, symbolizing the company’s commitment to bringing people together and creating new experiences through technology and sports.
Innovations in displays and audio technology
The main debut was the TCL C9K Premium QD-Mini LED TV with CrystalGlow WHVA panel andAudio by Bang & Olufsen speakers. It combines OLED contrast, high brightness and enhanced color reproduction with the energy efficiency of Mini LED backlighting.
The company also showed the TCL 57R94 QD-Mini LED gaming monitor with dual 4K resolution and extensive multitasking capabilities.
In the audio segment, TCL partnered with Dolby to introduce the Z100 Wireless Free Sound Speaker, a Dolby Atmos FlexConnect-compatible system. The company also announced support for the new standard Dolby Vision 2 on its TVs.
Smart Home and Artificial Intelligence
The key focus was on the AI platform Turing (Eagle Lab), which personalizes the operation of TCL appliances. Among the new products:
- The FreshIN Plus air conditioner with AI Health, voice control and QuadruPuri system,
- the VoxIN, BreezeIN and SaveIN air conditioner ranges,
- Free Built-in Refrigerator with T-Fresh technology
- SuperDrum washer-dryer pair with Wi-Fi and automatic detergent dosing.
The world’s first modular robot companionTCL AiMe, equipped with «live» facial expressions, AI interface and smart home control functions, deserves special attention.
NXTHOME concept premiere
The world premiere of the NXTHOME smart home concept, which combines home appliances, entertainment solutions and collaborations with brands Bang & Olufsen, Roche Bobois, Chris Lefteri Design, Castelli 1938 and Alcantara. The concept demonstrates how TCL technology is integrated into the art of everyday living — from the kitchen and living room to the play area and bedroom.
TCL’s victories at IFA 2025
The IFA Innovation Awards, celebrating the technologies that are shaping the future of smart living, premiered at IFA 2025. TCL distinguished itself with three wins and two honorable mentions in the categories «Smart Devices», «Audio Equipment» and «Gaming Monitors». The smartphone TCL NXTPAPER 60 Ultra won in the «Best Technology for the Benefit of Society» category for its next-generation display with vision protection, the tablet TCL NXTPAPER 11 Plus received an honorable mention award, and the AR glasses RayNeo X3 Pro were honored in the «Promising Technologies» category for its AI-based ecosystem and multimodal interaction. The wireless speaker TCL Z100 Wireless Free Sound Speaker and monitor 32R84 QD-Mini LED won awards in the categories «Best Audio Technology» and «Best Gaming and PC Solution».
The company also won three gold awards at the international awards for technological product innovation (GPTI Awards). The TCL C8K QD-Mini LED TV was recognized for its revolutionary design with no visible frames, the washer-dryer SuperDrum — for its innovative drum design that provides gentle washing with less water, and the air conditioner FreshIN Plus — for its AI-powered energy-saving technology that reduces energy consumption by up to 37%.
These awards cover TCL’s key product categories and reaffirm the company’s global leadership and technological strength in the consumer electronics industry. TCL will continue to provide solutions for smart living, offering users around the world an even more vivid and immersive experience.
