Sony outsources flagship production
By ForGeeks Sony has long used third-party manufacturers to assemble its mid-range smartphones, but now the company seems poised to extend that practice to its flagship devices as well. According to a recent Japanese media report, this isn’t a temporary solution, but part of a long-term strategy.
Sony’s official website no longer lists smartphone production at its own factories in Thailand. Previously, the company’s smartphones were assembled at three sites – two in Thailand and one in China. None of those factories are now listed as continuing to produce mobile devices.
Sony’s official website no longer lists smartphone production at its own factories in Thailand and China.
The recently unveiled Xperia 1 VII is reportedly the first flagship to be assembled by a third-party manufacturer. However, no change in build quality from previous models was noticed during testing.
The Xperia 1 VII is reportedly the first flagship to be assembled by a third-party manufacturer.
This strategy may reflect Sony’s desire to cut costs and optimize manufacturing processes, especially in the highly competitive smartphone market. It remains to be seen how this will affect the future of the Xperia lineup, but the company is clearly betting on a more flexible approach to releasing devices.
Sony’s strategy may indicate a desire to cut costs and streamline production processes, especially in the highly competitive smartphone market.
The story Sony outsources flagship production was first published on ITZine.ru.
