M.Video-Eldorado launched BNPL service “Porublu” for payment for goods by installments
By ForGeeks
M.Video-Eldorado Group has introduced its own BNPL service “Porublu” (BNPL – Buy Now Pay Later, ed.), which allows to pay for purchases up to 20,000 rubles in four equal installments. The new format is available on the retailer’s websites and mobile apps.
How Porublu works
The service is focused on everyday shopping, when the customer wants to pick up the goods immediately, but prefers to spread the payment over several parts. The algorithm is simple:
- the buyer chooses a product up to 20,000 rubles with self-delivery;
- in the cart specifies the payment method “In installments or credit” → “By installments. Pay by installments”;
- fills out a short questionnaire and enters bank card details;
- pays the first installment – 25% of the cost and the service commission.
The remaining three installments of 25% are deducted automatically every two weeks. The total installment period is six weeks. You can pick up your purchase immediately after paying the first installment.
All information about the payment schedule can be found in the M.Video and Eldorado mobile apps, as well as in the “My Finances” section of my personal account on the sites.
What’s different from a loan
Porublu takes less than a minute to complete: the service doesn’t require documents or bank approval. This format complements the usual loans and installments, but it’s more convenient for small purchases.
The company envisions the solution will be in demand for kitchen and grooming equipment, accessories, portable electronics and other popular items where credit seems excessive.
The company’s solution will be in demand when buying kitchen and grooming equipment, accessories, portable electronics and other popular products.
Company Commentary
“The Porublu service is a digital solution for smart consumption. We offer customers simple and transparent shopping terms and expand access to modern fintech tools. This format gives flexibility and freedom of choice and is already showing high demand.”
