New crossover debuts in Russia at 2.6 million rubles
By A new crossover has arrived on the Russian market, priced at 2.6 million rubles. The manufacturer is banking on winter comfort and expanded interior space as key selling points. The base trim includes a winter package featuring heated steering wheel, heated front and rear seats, and heated front, rear, and side windows. Additionally, the car boasts enhanced anti-corrosion protection and an improved paint finish. For acoustic comfort, the model adds 115 extra sound insulation components, boosting vibration damping efficiency by 50%. Dimensions have also grown: length up by 210 mm, width by 35 mm, and wheelbase extended by 110 mm – promising more cabin space and better road stability.
What buyers get
- Winter package: heated steering wheel; heated seats front and rear; heated front, rear, and side windows.
- Body protection: reinforced anti-corrosion treatment and enhanced paint coating.
- Sound and vibration insulation: 115 additional soundproofing elements; vibration damping improved by 50%.
- Dimensions: length +210 mm, width +35 mm, wheelbase +110 mm – more interior space and highway stability.
- Price: 2.6 million rubles at launch.
At 2.6 million rubles, this new crossover competes in a segment where buyers weigh options from Hyundai, KIA, Toyota, and other mainstream brands. In this price bracket, the decision often comes down to how well a vehicle is tailored to Russia’s climate and roads, alongside brand prestige. Strengthened protective and comfort features are expected moves to attract buyers, but the ultimate appeal will hinge on package balance, service network accessibility, and resale value.
Whether the model remains competitive depends on test drives and after-sales service: on paper, it’s a well-prepped winter-ready vehicle, but buyers will decide based on real-world experience and cost of ownership.
