CES 2025: LG and Qualcomm to unveil revolutionary car control platform
By ForGeeks The automotive industry is undergoing a rapid transformation and technology is playing a key role in determining the future of mobility. LG Electronics, known for its consumer electronics products, has emerged as a surprise player in the automotive sector. Together with Qualcomm Technologies, the company will unveil its groundbreaking Cross Domain Controller (xDC) platform at CES 2025, which promises to change the way we think about automotive performance.
Unified platform for modern cars
The xDC platform is based on the Snapdragon Ride Flex System-on-Chip (SoC) from Qualcomm Technologies. This powerful chipset integrates driver assistance systems (ADAS) and integrated infotainment (IVI) features into a single controller. This approach addresses the increasing complexity of today’s vehicles, which require a centralized computing system to efficiently manage multiple tasks.
With Snapdragon Ride Flex capabilities, the xDC platform simultaneously processes data from ADAS and IVI to provide smoother, more responsive driving. This not only improves safety and convenience, but also reduces component costs. The platform also features «ADAS confidence view», which combines 3D and 2D graphics to provide drivers with clear visual cues to help them maintain concentration.
The xDC platform is also equipped with «ADAS confidence view», which combines 3D and 2D graphics to provide drivers with clear visual cues to help them maintain concentration.
Integration of information and entertainment
A feature of xDC is the ability to combine traffic information with entertainment content. Drivers and passengers can receive ADAS alerts, real-time traffic updates and personalized recommendations. All of this is available without distractions, making it a real boon for today’s cars.
Collaboration between LG and Qualcomm
LG and Qualcomm intend to continue developing solutions tailored to the needs of automakers. Through component integration and design optimization, the companies aim to deliver high-performance technology at a reduced cost.
LG and Qualcomm will continue to develop solutions tailored to the needs of automakers.
We’ll be able to see this technology in action at the upcoming CES show in Las Vegas, which opens on January 7.
We’ll be able to see this technology in action at the upcoming CES show in Las Vegas, which opens on January 7.
