iPhone users are willing to switch to Samsung for better AI features
By ForGeeks The newest study shows that iPhone owners are less impressed with Apple Intelligence features than expected, and some are willing to consider the Samsung Galaxy for more advanced artificial intelligence capabilities.
A new study shows that iPhone owners are less impressed with Apple Intelligence features than expected, and some are willing to consider the Samsung Galaxy for more advanced AI capabilities.
AI disappoints both sides
According to a SellCell survey of 2,000 US users (1,000 iOS and 1,000 Android), 73% of iPhone owners and 87% of Galaxy users believe that current AI features add “little or no value” to their smartphones.
More than half of those surveyed – 58% of iPhone users and 53% of Samsung owners – haven’t even started actively using AI features. Among those who have tried AI, the most useful features were:
At least half of those who have tried AI are using it.
- Text creation tools
- Notification summaries
Apple’s loyalty is at risk
Despite a general indifference to AI, the survey results showed that iPhone users value AI features more than Samsung owners and are willing to change platforms for them.
Apple’s loyalty to Apple is at risk.
16.8% of iPhone owners (about one in six) said they might switch to a Samsung Galaxy for more advanced AI features. By comparison, only 9.7% of Samsung users would consider switching to an iPhone for AI.
Samsung Galaxy
This gap is particularly notable against the backdrop of traditionally high loyalty among Apple users, which makes these numbers more meaningful.
Apple’s declining loyalty and the impact of AI
Although Apple remains the leader in brand commitment, its loyalty rate is declining faster than Samsung’s. AI could be the factor that pushes iPhone users toward the top Android devices of 2024 instead of the next AI-enabled iPhone.
An AI-enabled iPhone could be the factor that pushes iPhone users toward the top Android devices of 2024 instead of another AI-enabled iPhone.
Also worth noting:
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- When choosing a new smartphone, AI features are more important to iPhone users (47.6% vs. 23.7% for Samsung).
- iPhone users are also willing to pay more for AI features: 11.6% vs. 4% for Samsung users.
What’s next?
The smartphone market is on the cusp of a new era where artificial intelligence is becoming an important consideration when choosing a device. If Apple fails to offer more impressive AI features, some of its users may make a surprising choice in favor of the Samsung Galaxy.
And if Apple fails to offer more impressive AI features, some of its users may make a surprising choice in favor of the Samsung Galaxy.
