What to expect at IFA 2025 in Berlin: LG, Samsung, Sony, Bosch and other new products
By ForGeeks
At IFA 2025 in Berlin, the world’s biggest brands will present innovations in home appliances, electronics and smart technology. For the first time, the IFA Innovation Awards will be held at the event, recognizing the most interesting products. Among the exhibitors are LG, Samsung, Sony, Hisense, Acer, Bosch, Philips and Lenovo.
IFA 2025 will be held in Berlin, Germany from September 5-9, 2025. Traditionally, all major announcements will be from September 3 to 5. Stay tuned to itzine.ru.
LG: AI ecosystem and new cleaning solutions
LG is touting its “AI Appliances Orchestra” concept that integrates home appliances into a single intelligent system. It focuses on the redesigned ThinQ ON hub, which provides personalized home control.
Vacuum cleaners for the European market will have a special place: a robot with a steam cleaning function, a built-in station under the sink, and new upright and all-in-one models. The devices will get AI navigation, carpet recognition, steam sterilization and filtration systems to combat allergens. In addition, LG will introduce laundry solutions with a focus on energy efficiency.
And LG will also introduce a laundry solution with a focus on energy efficiency.
Samsung: 40 years of innovation and a focus on SmartThings
Samsung is celebrating 40 years in home appliances and is focusing on integration into the SmartThings ecosystem. At IFA, premium kitchen appliances will be on display: the Bespoke AI induction cooktop and dishwasher, both designed with the European market in mind.
The premieres include the Bespoke AI Washer, which uses 65% less energy than the minimum requirements for Class A, and the updated AI Laundry Combo. There are rumors of demonstrations of new smart displays and AI-enabled TVs.
Bespoke AI Washer, a washing machine that uses less energy than Class A requirements, and an updated AI Laundry Combo.
Sony: Sony A7 V rumors and a bet on AI
Sony’s main intrigue is the cameras. The Sony A7 V is expected to be unveiled with a 44MP sensor, 4K/120 fps support and advanced shooting modes. The company may expand its lineup of tech for bloggers and content creators, including gadgets with artificial intelligence features.
In addition, there could be updates to TVs and audio equipment, including support for spatial audio and wearable solutions.
Hisense: next-generation displays and smart home integration
Hisense is betting on MicroLED and MiniLED screens with AI-enhanced image enhancement. New products include RGB MiniLED technology, large-format panels for gaming and sports, and advanced control capabilities for consumer devices.
Acer: laptops, gaming and sustainability
Acer will hold a #nextatacer presentation showcasing new laptops, monitors and gaming devices. The company will emphasize its focus on sustainable materials and energy efficiency.
Acer will also highlight the company’s commitment to sustainable materials and energy efficiency.
It’s rumored that ultra-light laptops for business and creativity will be unveiled in Berlin, along with updates to portable gaming consoles with improved battery life.
Bosch and Philips: smart and sustainable solutions
Bosch will present the “Power House” concept – solutions for washing, cooking and smart home. New products include ovens, cooktops with extractor hood, dishwashers and AI-based product recognition technology. The devices will be compatible with the Matter standard for integration with other systems.
Philips is expected to emphasize small appliances: air grills, electric shavers and health gadgets.
Lenovo: Innovation World 25 event and gamer premieres
Lenovo will hold a separate Innovation World 25 event in Berlin on Sept. The main intrigue is the Lenovo Legion Go 2 gaming console powered by AMD Ryzen Z2 Extreme processor with OLED screen and larger battery.
Conclusion
IFA 2025 promises to be the biggest showcase of the year for consumer electronics, smart solutions and gamer devices. Official premieres and surprise announcements from LG, Samsung, Sony, Hisense, Acer, Bosch, Philips and Lenovo will make the show a key industry event.
