Lamborghini delays the launch of its first electric car until 2029

Italian supercar maker Lamborghini has announced that the release of its first all-electric car has been pushed back to 2029, instead of the originally planned 2028.

Reasons for the delay

Speaking at the company’s headquarters, CEO Stephan Winkelmann expressed doubts about the market’s readiness for electric supercars:

Stefan Winkelmann expressed doubts about the market’s readiness for electric supercars.

“We don’t believe that 2029 is too late to launch an electric car. We are also convinced that in our segment, the market will not be ready in 2025 or 2026.”

The main problem is that current electric vehicle technology cannot fully meet the demands of Lamborghini’s customers, who prioritize performance and emotional driving experience.

The main problem is that current electric vehicle technology cannot fully meet the demands of Lamborghini’s customers, who prioritize performance and emotional driving experience.

Current lineup and a look at the future

Lamborghini currently offers three hybrid models:

• Urus SE is a hybrid SUV

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• Revuelto – flagship supercar with V12.
• Temerario – a new model costing €300,000.

The company recognizes that creating a quiet electric car may be at odds with the brand’s philosophy, which has always been associated with powerful engine sound and extreme dynamics.

Alternatives to electrification: synthetic fuels

One of the reasons for the slowdown in electrification is also the debate surrounding the ban of internal combustion engines in the European Union from 2035. Winkelmann hinted at possible delays to that plan and expressed interest in developing synthetic fuels:

Winkelmann hinted at possible delays to that plan and expressed interest in developing synthetic fuels.

“There are ongoing discussions about synthetic fuels, and this presents an interesting opportunity for cars like ours.”

The Lanzador concept and the future

• Lamborghini’s first electric car has been previewed with the Lanzador concept in 2023.
• The model is expected to be a high-performance coupe with a 2+2 seating arrangement.
• Plans for a electric SUV to follow the Lanzador in 2029 remain uncertain.

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Luxury EV market: a cautious approach

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Lamborghini isn’t the only company delaying the release of electric cars.

• Aston Martin and Bentley are also reconsidering the timing of their EV strategies, citing technological constraints and low demand.
• The exception remains Ferrari, which plans to unveil its first electric car in 2025.

Closure

Lamborghini’s decision to delay the release of its electric car until 2029 underscores the difficulties luxury brands face in transitioning to electric propulsion. While technological limitations and customer preferences continue to slow the process, synthetic fuels may be an alternative that can extend the life of traditional internal combustion engines.

Synthetic fuels may be an alternative that can extend the life of traditional internal combustion engines.