Voice assistant “Marusya” will get a new voice in 2025

The voice assistant from VK, known as Marusya, will be updated in early 2025 – users will be able to hear a new timbre. According to RIA Novosti’s source, the actress recording the lines has already completed about half of the planned work.
An actress recording the lines has already completed about half of the planned work.
Preparing for the changes
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For six months, VK experts conducted research to analyze the perception of the current voice and its alignment with the brand. Both emotional coloration and the competitiveness of the sound relative to similar assistants on the market were studied. The results helped identify key characteristics of the new voice, such as kindness, positivity and softness.

Features and integration
The company noted that Marusya will retain its warm and enveloping timbre familiar to users. Currently, the voice assistant is voiced by Elena Solovieva, also known for voicing Trinity from “The Matrix.”
The company said that Marusya will retain her warm and enveloping timbre familiar to users.
Since its launch in 2019, Marusya has been integrated into most of VK’s services and VK Capsule devices. In addition to VK Capsule smart speakers, the assistant works with the Russian versions of Xiaomi Mi Smart Speaker and Prestigio SmartVoice devices.