The iPhone 15 led global smartphone sales in the third quarter of 2024

According to Counterpoint Research, the iPhone 15 was the world’s best-selling smartphone in the third quarter of 2024, with the iPhone 15 Pro Max and iPhone 15 Pro models also leading the way. For the first time ever, Pro versions accounted for half of all iPhone sales in the third quarter.

iPhone 15 Pro Max and iPhone 15 Pro Max also led the way.

Samsung Galaxy S24 remained in the top 10 best-selling models for the third consecutive quarter, and it’s the first time since 2018 that a Galaxy S-series smartphone has earned a spot in the top 10. Overall, the fifty most popular smartphones accounted for about 19% of all global smartphone sales in the third quarter of 2024.

Samsung Galaxy S24.

Distribution by Manufacturer

• Apple took four spots in the top 10, Samsung took five, and one spot went to Xiaomi. This distribution is almost unchanged from last year, indicating stable customer preferences.
• Apple saw an increase in interest in premium models this quarter. More affordable payment options and trade-in programs have helped expand the market for the iPhone 15, especially in emerging markets.

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Samsung and Xiaomi’s results

• Samsung showed good momentum, especially with the Galaxy S24, where GenAI features proved attractive to buyers. Four spots in the top 10 were taken by the Galaxy A series, a budget model with long-term software support popular in emerging markets.
• The Xiaomi Redmi 13C remained in the top 10 thanks to its low price and improved features compared to its predecessor Redmi 12C.

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Trends and Forecasts

The market is showing increased interest in high-end smartphones, with Apple and Samsung maintaining their leading positions. Improved specs, brand reliability and attention to emerging market needs are driving strong demand for these models.

The market is showing increased interest in high-end smartphones, with Apple and Samsung continuing to lead the way.