Sega has explained how it will use AI in game development
By ForGeeks
In a Q&A session following the release of financial results for the second quarter of the current fiscal year, Sega executives commented on the rising costs of game development. The company explained whether it will follow the trend toward ever-larger projects or focus on improving production efficiencies.
According to Sega’s official statement, the company intends to utilize more efficient development methods, including the use of artificial intelligence. It notes that generative AI — especially in the area of visual content creation — is highly controversial, so the technology will only be used in areas where it is deemed appropriate.
Sega’s statement said the company will use the technology to develop more efficient development methods, including the use of artificial intelligence.
«We are not going to completely follow the trend toward scaling development. Instead, we will look for ways to improve efficiency, including through the use of AI» — the company said in its response.«However, because the use of AI is meeting strong resistance in creative areas, such as character creation, we will carefully evaluate suitable scenarios — particularly to optimize development processes»
But we will also carefully evaluate suitable scenarios — particularly to optimize development processes.
The topic of generative AI is becoming increasingly controversial as its use in the games industry spreads. This week, Japanese publication Daily Shinko cited a comment from a leading graphic designer at a major studio from Japan. He said candidates for art positions are now being asked to draw directly in interviews to confirm that they have real skills rather than using AI.
According to him, candidates for art positions are now being asked to draw directly in interviews to confirm that they have real skills rather than using AI.
«There are many who claim that AI-generated images —are their own work»—he said. «We have hired such people before, and it quickly became clear that they were ineffective, leading to serious problems»
The source also noted that management opinion is changing, with discussions about questions like «do we even need to hire artists if the AI is already good enough?» or «maybe we should hire the people who are best at working with AI?».
The source also noted that management’s opinion is changing, with questions like «do we even need to hire artists if the AI is already good enough?
A month ago, Arrowhead Game Studios (Helldivers 2) CEO Shams Yoriani said that there needs to be «a middle ground» in the AI debate. In his opinion, too many people take extreme positions: either rejecting AI completely or seeing it as a substitute for creativity. He noted the important difference between tools that improve efficiency and tools that create stuff instead of humans.
An important difference between tools that improve efficiency and tools that create stuff instead of humans.
«That line is often lost»—he explained. «We’re not adding AI to games, but if it helps me close reports faster— it means everyone will have more time for Helldivers. Not necessarily on Helldivers, but you get the idea».
