Netflix uses AI to create scenes in new series
By ForGeeks
Netflix has confirmed the use of generative AI in the production of the series “Eternaut” and continues to test technology from startup Runway AI to speed up the filming process.
First Experience: “Eternaut”
Streaming platform Netflix has officially acknowledged that it has used generative artificial intelligence to work on scenes for the series “Eternaut,” set in 2025. The project’s plot is based on a global catastrophe that at first appears to viewers to have an entirely different origin.
According to the company, AI was used to speed up the production of one of the scenes. However, the exact nature of the technology’s use has not been disclosed. The use of AI has sparked a wave of criticism online, with Netflix accused of saving money on artists and replacing creative labor with automation. Some users also noted that current AI models do not yet allow for precise control over the visual result, especially in artistic tasks.
Netflix continues to roll out AI
Despite the backlash, Netflix has said it intends to continue using generative models in its production process. The company is now actively testing tools from startup Runway AI, one of the leaders in developing AI services for video and images.
According to press reports, Disney has also expressed interest in Runway AI solutions. However, Disney has no official plans to incorporate such technology into its own products at this time.
The future of manufacturing is AI
There are many ethical and legal issues surrounding the use of AI in the film industry. Critics believe that automation risks displacing some creative professions, especially artists and animators. Proponents, however, emphasize that such tools could radically speed up work and reduce costs in the mass production of content.
Netflix has previously made controversial decisions: raising prices, canceling popular shows, and introducing ads even on pay-per-view plans. The use of AI in filming is another step in that lineup that competitors are likely to pick up on.
The Netflix is using AI to create scenes in new shows was first published on ITZine.ru.
