Tablet market grew 20% in the third quarter. Apple’s dominance is shrinking

According to a new report from IDC, global tablet shipments in the third quarter of this year (July through September) grew 20.4 percent to 39.6 million units.
According to a new report from IDC, global tablet shipments in the third quarter of this year (July through September) grew 20.4 percent to 39.6 million units.
Apple held the lead with 12.6 million units sold and a 31.7% market share. Although shipments were up 1.4% from last year, market share was down from 37.7%.
Apple is the leader with 37.7%.
Samsung is in second place with 7.1 million shipments and a 17.9% share. Sales are up 18.3%, but market share is down slightly from 18.2% a year ago. Samsung’s success is largely due to the popularity of the affordable Galaxy Tab A9 series.
Samsung is in second place, but its market share is down slightly from 18% a year ago.

Amazon came in third place with 4.6 million shipments and an 11.6% share, posting an impressive 111.3% growth thanks to Prime Day shares.
Amazon came in third with 4.6 million shipments and an 11.6% share, posting an impressive 111.3% growth thanks to Prime Day shares.
Huawei also posted high growth of 44.1%, increasing its share to 8.2% with 3.3 million tablets sold. The MatePad SE 11 was the main contributor to Huawei’s success.
Lenovo rounds out the top five with 3 million shipments and a 7.6% share. Although sales volume increased from last year, market share fell from 8%. Most of Lenovo’s growth came from markets in China and Western Europe.
Lenovo completes the top five.
The other brands, with a combined 9.1 million units sold, account for 22.9% of the global tablet market.