Huawei has become the fourth largest tablet manufacturer in the world
By ForGeeks Huawei ranked among the five largest tablet manufacturers in the world in the third quarter of 2024, according to a new IDC report. This is an important achievement for the company, which recorded 44.1% year-on-year growth in the global tablet market during the period.
Huawei shipped 3.3 million tablets, giving it 8.2% market share. IDC notes that this success was made possible by the company’s efforts to diversify its tablet models. Over the past nine months, Huawei has released several models aimed at both budget-conscious users and professionals. In particular, the MatePad SE 11 has been successful due to its competitive pricing.
MatePad SE 11.
Anurupa Natraj, an analyst at IDC, emphasized that Huawei’s entry into the top 5 is an important development in the tablet market:
«Their aggressive pricing strategy and focus on quality, affordable devices has clearly attracted new customers. This shows that users are increasingly interested in alternative brands.»
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Tablet market leaders in the third quarter of 2024:
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- Apple – 12.6 million units and 31.8% market share, but iPad Pro models failed to meet expectations due to high price. Nevertheless, the «Back to School» promotion helped boost iPad Air sales.
- Samsung – 7.1 million units and 17.9% market share, where the low-cost Galaxy A9 tablets were popular.
- Amazon – 4.6 million devices.
- Lenovo – 3 million devices.
The global tablet market as a whole grew by 20.4% in the third quarter to 39.6 million units.
For the future, IDC predicts that recent innovations in AI will influence consumer choices. As AI-based features are introduced into tablets, users will increasingly invest in devices with these capabilities.
And as AI-based features are introduced into tablets, users will increasingly invest in devices with these capabilities.
