Samsung is preparing a tri-folding smartphone: innovation or risky experiment?

Samsung, recognized for popularizing foldable phones, is aiming to surprise the market again. Despite the success of the Galaxy Z Fold and Z Flip series, which continue to be flagships in the foldable segment, Samsung may introduce an entirely new form factor. Rumors suggest a triple-folding smartphone, which could debut as early as 2025.
A triple-folding smartphone is rumored to be in the works.
What do we know about the new device?
Samsung has confirmed that it’s working on a new foldable smartphone form factor. At the company’s Q3 2024 financial results conference, representatives said the device will be aimed at users looking for “an even more powerful and innovative mobile experience”. While no exact release date has been given, it is known that the device will only be unveiled once it has achieved all the necessary quality standards.
The device is expected to be unveiled once it has achieved all the necessary quality standards.
The new tri-folding smartphone will reportedly resemble the Huawei Mate XT, which is already available in the market. That smartphone folds into a “Z” shape and, when unfolded, offers a 10.2-inch display comparable to tablets. Samsung could take a similar approach, but with the addition of its own solutions, such as the dual inward folding demonstrated earlier in the Samsung Flex G concept.
Samsung could take a similar approach, but with the addition of its own solutions, such as the dual inward folding demonstrated earlier in the Samsung Flex G concept.

Is Samsung ready to realize this idea?”
The question of Samsung’s readiness to release such an innovative device remains open for now. Despite the significant progress the company has shown with its Fold and Flip series, competition in the market has stiffened. The Huawei Mate XT has proved to be not only thinner but also more battery efficient compared to the Galaxy Z Fold 6. The Honor Magic V3 and Google Pixel Fold also offer interesting alternatives thanks to a thinner body and better camera, respectively.
Honor Magic V3 and Google Pixel Fold also offer interesting alternatives.
Samsung’s current devices, such as the Galaxy Z Fold 6, while noteworthy, still have drawbacks, including body thickness and high cost. The company’s only notable step toward improvement is the Galaxy Z Fold Special Edition, available only in Korea and China, with a slimmer design and an improved camera.
The Galaxy Z Fold 6, while noteworthy, has a slimmer design and a better camera.
The Galaxy Z Fold Special Edition is the only one with a better camera.

Who is the tri-folding smartphone for?
The new product is expected to feature a display of around 10 inches, capable of folding compactly for portability. However, questions remain about battery life, camera performance, durability of the design and overall value for money. Rumors suggest that the device could cost more than $3,000, putting it out of reach for most buyers.
Another rumor suggests that the device could cost upwards of $3,000, putting it out of reach for most buyers.
Demand for foldable devices remains limited. According to TrendForce, they hold only 1.4% of the global smartphone market, and this segment even shrank by 1% in the third quarter of 2024. The main reason is the high price, which restrains the mass adoption of such devices.
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What can Samsung gain from the new development?”
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Despite the risks, a tri-fold smartphone could bolster Samsung’s image as an innovation leader. The device is unlikely to become a bestseller, but it could draw attention to the brand. What’s more, in the US it could become the only alternative to China’s Huawei Mate XT, which would automatically make it stand out from the competition.
At the same time, it could become the only alternative to China’s Huawei Mate XT.
The main advantage of the new form factor is the increased screen area. For example, the 10-inch display offers 55 percent more screen space than the 7.6-inch display on the Galaxy Z Fold 6, making it ideal for watching videos and working with multimedia.