Oppo to unveil next-generation camera co-developed with Hasselblad
By ForGeeks
Oppo and Hasselblad continue their strategic partnership in mobile photography. This year, the companies are preparing a next-generation camera system that will debut in Oppo’s next flagship closer to the end of 2025.
Collaboration extended for at least one hardware cycle
The announcement was made at a joint event in Gothenburg, Sweden, where Hasselblad is headquartered. The companies have been collaborating since 2022, starting with the Find X5 series. At that time, a three-year agreement was signed, which has now been officially extended for at least one future release.
An announcement was made at a joint event in Gothenburg, Sweden, where Hasselblad is headquartered.
Pete Lau, Oppo’s chief product officer and founder of OnePlus, said, “The partnership with Hasselblad is based on a shared passion for innovation and a commitment to creating the world’s best mobile capture technology. Over the past four years, we have integrated Hasselblad’s legendary professional expertise into Oppo devices around the world. By expanding our collaboration, we will continue to push the boundaries of mobile photography.”
With this partnership, we will continue to push the boundaries of mobile photography.
A new shooting system will appear in the Find series
Although specific specs have yet to be revealed, Oppo representatives have confirmed that the upcoming camera will be “a new standard in mobile photography.” The camera is being co-developed with Hasselblad engineers and is likely to be part of the next generation of Oppo’s Find flagships.
A full-fledged announcement is expected closer to the end of 2025. This is especially notable amid rumors that OnePlus – Oppo’s brand partner – may drop its collaboration with Hasselblad for the next-generation OnePlus 15. If the information is confirmed, the Oppo Find series will remain the only platform to retain Hasselblad’s proprietary color processing algorithms.
Oppo Find series will be the only platform to retain Hasselblad’s proprietary color processing algorithms.
The story Oppo to unveil next-generation camera co-created with Hasselblad was first published on ITZine.ru.
