MWC 2025: Newnal AI – a smartphone with artificial intelligence that knows everything about you

One of the most unusual gadgets to be unveiled at Mobile World Congress 2025 is the Newnal AI smartphone. It’s a device that doesn’t just use artificial intelligence, it literally creates a digital twin of the wearer. Unlike other AI assistants, it collects personal data, analyzes it, and creates your virtual avatar that speaks and looks like you. And yes, there’s also blockchain and cryptography involved.
AII phone that learns from your data
The developers of Newnal AI are a South Korean team known for creating a blockchain-based system for vaccination verification. But anticipating questions, founder YT Kim immediately stated: “We have never sold cryptocurrency.” Amid the skepticism surrounding blockchain, the developers want to emphasize that they are using the technology not for speculation, but for data protection.
The way Newnal AI works is as follows: a user uploads their personal information – data history from Google and Meta*, medical and financial records – to the system. Based on this data, a “personal knowledge graph” is formed, encrypted, broken into fragments and stored on different cloud servers. In theory, only the owner of the phone has access to this data.

Of course, privacy is an issue. The company claims to use a high level of security and publishes detailed technical documentation on its website, but it’s not yet possible to verify this in practice.
Your virtual avatar on your smartphone screen
The most unusual thing about the Newnal AI is its interface. The phone has two screens: the main screen and a small secondary display on top, where your digital doppelganger lives.
You can call it up by pressing the square button on the side edge. You can then issue commands: search for information, help you shop, write letters. These are all familiar scenarios, but it’s the fun part that comes next.

One of the demonstrations was taking out car insurance. The user asked the phone to pick an insurance policy. The AI began analyzing the offers, showing where it was getting its information from. It then selected an option, automatically filled out all the forms on Geico’s website and… paid for the insurance.
The developers said they specifically bought a used car to show this live demonstration. It looked so unexpected that even after seeing it, there were still doubts about whether the AI was really able to perform the entire operation without human intervention.
Smartphone with futuristic design
Newnal AI has a minimalistic style that is inspired by the design of the iPhone 5S. It’s a compact black-and-silver rectangle with a small second screen for the AI avatar.

The device runs on a hybrid operating system that combines Android and the company’s own work. The models on display are still prototypes, but are scheduled for release on May 1, 2025 at a price of $375. Pre-orders will open two months before the sales launch.
A bold idea or a questionable venture?
In many ways, this phone is reminiscent of the Humane AI Pin and Rabbit R1 projects – a stylish gadget with ambitious promises but no proven performance so far. The difference is that during the demo, the Newnal AI actually executed all the commands, unlike the R1, which was almost useless at launch.

A key question remains, however: Can AI fill out insurance forms?” The answer is yes. But should we trust AI to fill out insurance forms? -that’s a different story. The same goes for the question: Can we train AI on all of a user’s personal data? – absolutely. But is it worth it? – it’s harder to answer.
In any case, Newnal AI is one of the most unusual products at MWC 2025. Perhaps it will turn out to be another failed experiment, or perhaps it will set a new vector of development for AI assistants. But one thing is certain: the company succeeded in attracting attention. Now we just have to wait for the release and see how useful this device will be in real life.