The iPhone 17 Pro will go up in price to $1049 and get 256GB in base

Apple will increase the minimum storage in the iPhone 17 Pro to 256GB while raising the model’s starting price to $1049. This was reported by Chinese insider Instant Digital, which has repeatedly confirmed accurate data about the company’s products.

Apple’s iPhone 17 Pro will have a minimum storage capacity of 256GB, while the price of the model will rise to $1049.

The source said the cost increase is due to the abandonment of the 128GB version. The iPhone 16 Pro with that amount of storage now costs $999, while the 256GB variant costs $1099. Thus, the new base configuration in the iPhone 17 Pro will be $50 cheaper than the current one, despite the overall price increase.

A new base configuration in the iPhone 17 Pro will be $50 cheaper than the current one, despite the overall price increase.

The memory increase could be pitched as an improvement in terms

This move has been applied before: in 2023, Apple removed 128GB in the iPhone 15 Pro Max and set the minimum capacity at 256GB. Back then, the base price also went up by $100, but that was due to an improvement in the initial bundle.

And the base price also went up by $100, but that was due to an improvement in the initial bundle.

Analogous approach is expected with the iPhone 17 Pro. Despite the nominal increase in price, users will get more memory in the base, and the lineup will be simpler and clearer.

According to analysts at Jefferies, Apple plans to raise the price of the entire iPhone 17 lineup by $50. The reason is rising component costs and customs duties. The same data was confirmed by Instant Digital and earlier by The Wall Street Journal.

Insider has repeatedly published reliable information

Information about the specifications of the iPhone 17 Pro has already been published three times by Instant Digital on China’s Weibo network. The account has more than 1.5 million followers, and in the past, it was the first to report on features such as:

• the launch of the yellow iPhone 14,
• matted iPhone 15 back panel,
• space video recording on iPhone 15 Pro,
• nanotextured glass on iPad Pro with M4 chip,
• technical parameters of the iPhone 16 Pro battery.

Presentation expected in September

Apple is rumored to unveil the iPhone 17 as early as September 9, and sales could start on September 19. No official confirmation has been released yet.