Google will revamp its Android smartphone customization process next year

This year, Google introduced an update to the customization process for the Pixel 9 series, allowing users to try out the device first and then transfer data from the previous phone. Now, the company has announced that the feature will be available for other Android devices starting in 2025.

So far, Google has announced that the feature will be available for other Android devices.

Flexible customization and data portability

• Users will be able to complete the initial setup of a new phone, and postpone the data transfer process to a later date.
• To do this, it will be possible to:
  1. Use the «Settings» item to migrate the data.
  2. Download the Android Switch app from the Play Store to transfer data whenever you want.

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Faster data transfer from iOS to Android

• Users switching from iPhone to Android will be able to transfer data 40% faster than was possible in 2023.
• This will significantly save time for those moving large amounts of data such as photos, videos, contacts and calendars.

RCS support and messaging versatility

Google also emphasized that this year Apple added support for Rich Communication Services (RCS), a new messaging protocol.

• Android and iOS users can now send each other high-quality photos and videos without losing resolution.
• This is an important improvement for those who plan to switch to Android but are concerned about the quality of communication with iPhone users.

Android smartphone selection tool

Google has also launched a website that helps you choose the right Android phone based on your preferences. The selection algorithm is based on several parameters:

1. Use priorities:
   • Gaming and watching videos
   • Photography and content creation
   • Performance
   • Multitasking
2. Price range:
   • To $449

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   • $450-$999
   • $1000 and up
3. Screen size:
   • Up to 5.8 inches
   • From 5.9 to 6.5 inches
   • 6.6 inches and larger
4. Characteristics:
   • Battery life
   • Memory and storage capacity
   • Water resistance
5. Main camera resolution:
   • Up to 16 MP
   • From 16.1 to 49.9 MP
   • 50 MP and more

What does this mean for users?

Google continues to make the process of switching to Android easier and more appealing, especially for iPhone users. With flexible customization, faster data migration, and improved device selection, the company aims to increase loyalty to its ecosystem.

The company’s goal is to increase loyalty to its ecosystem.