Canalys: The global smartphone market grew by 5%
By ForGeeks Analysys’ preliminary report for Q3 2024 showed sequential year-on-year growth in global smartphone shipments. The main driver of growth has been the smartphone replacement cycle in the face of intense competition between manufacturers.
Xiaomi, Oppo and vivo rounded out the top five, but all eyes were on Apple as the US company achieved its highest volume in the third quarter. There was strong demand for the iPhone 15 and the new devices expected to receive Apple Intelligence during this month. However, the main reason for the rise in Apple shipments was the market shift towards premium devices.
Apple’s shipments were also driven by a market shift towards premium devices.
The iPhone 16 is expected to further lift Apple in Q4, potentially cementing its place as the leading smartphone brand, and continue to grow in the first half of 2025 as artificial intelligence capabilities expand into key markets such as Europe and China.
The iPhone 16 is expected to further lift Apple in Q4, potentially cementing its place as the leading smartphone brand, and continue to grow in the first half of 2025 as artificial intelligence capabilities expand into key markets such as Europe and China.
Canalys notes that the smartphone market is improving, but some vendors still face global challenges in demand generation and regulatory hurdles, particularly in the European Union.
