Apple will split the iPhone 18 release into two phases
By ForGeeks Apple will change its iPhone release strategy starting in 2026. The iPhone 18 lineup will be introduced in two phases, with the top-end models coming out in the fall and the base models coming out in the spring.
According to analyst Ming-Chi Kuo and journalist The Information Wayne Ma, the changes will take effect with iPhone 18. In the fall of 2026, Apple will show the iPhone 18 Pro, Pro Max, Air, and possibly a foldable version. And in spring 2027, they’ll be joined by the base iPhone 18 and a more affordable iPhone 18e model.
The iPhone 18 Pro, Pro Max, Air, and possibly a foldable version will join them in the fall of 2027.
What the new schedule will give users
Splitting the releases will allow Apple to focus on improving each category of devices. Base models will no longer get lost in the background of flagships – they’ll have their own infomercial and a separate promotion cycle. This could push Apple to make more serious improvements to low-cost iPhones.
Separate releases would allow Apple to focus on improving each category of device.
In addition, the two-stage launch will make it easier to manage component supply. Previously, the company couldn’t equip all models with the new 120Hz displays because of a shortage of LTPO sensors. Now, the technology can be deployed selectively and without delay.
More convenient to choose and buy
A separate spring launch makes buying an iPhone more predictable. Right now, base models lose relevance after just a few months – they’re bought in the summer and become obsolete in the fall. The new approach leaves models “young” for at least six months, reducing the risk to users.
A new approach leaves models “young” for at least six months, reducing the risk to users.
In addition, current iPhones will now be available almost all year round – regardless of when the device was purchased, it will be a maximum of six months old.
The selection of low-cost models will increase
The latest consequence is a possible move to release iPhones with an “e” prefix every year. The current iPhone 16e was an intermediate model with the body from the iPhone 14 and iPhone 16-level specs. It got USB-C, a 48MP camera, and support for Apple Intelligence.
The iPhone 16e is an intermediate model with the body of the iPhone 14 and iPhone 16-level specs.
If the e lineup becomes a regular feature, buyers on a tight budget will have an easier time finding current models. While the $599 price tag is higher than the familiar SE series, Apple is still expanding its range of devices into a more affordable segment.
And if the e lineup becomes a regular feature, it’ll be easier for consumers to find a relevant model.
The Apple will split the iPhone 18 release into two phases was first published on ITZine.ru.
