Apple unveiled the iPhone 17 Pro and Pro Max at its Sept. 9 presentation
By ForGeeks
At the “Awe Dropping” presentation on September 9, 2025 in Cupertino, Apple revealed its new flagships – iPhone 17 Pro and iPhone 17 Pro Max. The devices received a redesigned design, a new A19 Pro processor, larger batteries and improved cameras with support for 8K video.
The devices have been updated with a new design, a new A19 Pro processor, larger batteries and improved cameras with support for 8K video.
Apple announced four models of the iPhone 17 series at once: the iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max. The Pro versions were the centerpiece of the presentation, getting a whole host of technological upgrades.
Apple’s iPhone 17 Air and iPhone 17 Pro Max models were the centerpiece of the presentation.
The flagship models feature the A19 Pro chip, built using a 3-nanometer process, and get up to 12GB of RAM. The base iPhone 17 packs 8GB of RAM. Internal storage starts at 256GB and goes up to 1TB, which opens up the possibility of storing large photo archives and 8K videos.
Cameras and design of the iPhone 17 Pro and Pro Max
The iPhone 17 Pro and Pro Max cameras are a triple 48 MP module: a primary wide-angle sensor, an improved ultra-wide sensor, and a telephoto module with 8x zoom. The smartphones can shoot video at 8K resolution with ProRes RAW, making them a full-fledged replacement for professional cameras in everyday scenarios.
Smartphones can shoot video at 8K resolution with ProRes RAW, making them a viable replacement for professional cameras in everyday scenarios.
The displays get 120Hz ProMotion technology and a new anti-reflective coating to improve visibility in the sun. The design has changed as well, with a solid aluminum and glass body, a rectangular and horizontally offset camera unit, and a new Apple logo just below center.
The iPhone 17 Pro and Pro Max Battery
Another key update — larger batteries. The iPhone 17 Pro Max now has a 5,088 mAh battery, which provides about 4 hours more battery life than its predecessor. The iPhone 17 Pro has a capacity of around 4,252 mAh, which is also noticeably larger than last year’s model. The lineup has added support for 25W Qi2 charging and a reverse wireless charging feature that lets you recharge accessories. The company promises us the longest runtime ever – 39 hours of video playback time speaks volumes.
Sales are scheduled to start on September 19, 2025, with pre-orders opening on September 12.
Conclusions
The iPhone 17 Pro and Pro Max series demonstrates Apple’s strategy: even more power, autonomy and options for content creators. The new A19 Pro, 12GB RAM, 8K cameras and larger batteries make the devices competitive with Android flagships. The company reaffirms its commitment to strengthening the ecosystem and advancing artificial intelligence through the iOS 26 platform and Apple Intelligence, making the smartphone a full-fledged center of digital life.
