Apple One is missing an important service: what it is and why it’s so necessary

Apple One is a popular subscription package that includes services like Apple TV+, Apple Music, Apple Arcade, and more. But one of the company’s key service areas remains outside of that offering – Apple Books. Integrating the eBook and audiobook service into Apple One could not only strengthen Apple’s competitive position, but also revitalize interest in Books.

Apple Books.

Apple Books’ challenges against its competitors

Apple Books is a convenient and well-designed service for e-books and audiobooks. Many users remark on the app’s superior performance compared to competitors like Amazon Kindle or Audible. However, Books is noticeably losing out in popularity, behind the market leaders.

Apple Books is a convenient, well-designed e-book and audiobook service.

The situation is made worse by growing competition: Amazon, for example, offers access to audiobooks for Amazon Music Unlimited subscribers, while Spotify is actively promoting its own offering in the category. Against this backdrop, Apple Books looks like an underutilized asset that urgently needs support.

How could Apple Books improve the Apple One?”

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Integrating Apple Books into the Apple One Premier premium package could be the perfect solution to revitalize interest in the service. Subscribers to Apple One Premier, which costs $37.95 a month, could be offered monthly access to one e-book or audiobook.

Apple One Premier could offer Apple Books to subscribers.

Possible benefits:

1. Enhance the appeal of Apple One Premier. The new feature could attract subscribers from the Individual and Family categories, incentivizing them to upgrade to a more expensive plan.
2. Growth in subscription revenue. Apple Books could get more users who currently ignore the app. Integration into Apple One would lift engagement and increase overall subscription revenue.
3. Improving competitive positioning. Amazon and Spotify have already proven that users are willing to include books in their monthly subscriptions. Connecting Books to Apple One will help Apple reach the next level in the battle for users’ attention.
4. Books will help Apple reach the next level in the battle for users’ attention.

Why is it important to users?”

The model with monthly access to books is convenient for consumers because it doesn’t require a separate purchase. Apple One users will have a new incentive to use Apple Books, and many will be discovering the service for the first time. The habit of regularly checking out Apple Books could turn it into a significant player in the marketplace.

Memo.

The Future of Apple One with Books

The inclusion of Apple Books in Apple One could be an important step for the company. Such an approach would add value to existing subscription packages and help strengthen Apple’s position in the e-book and audiobook market. Given the success of similar models from competitors, the decision makes sense.

What do you think? Should Apple add Books to the Apple One? Share your opinions!