40 million people have already signed up for Netflix with ads

It seems that people don’t hate ads so much. At least, that’s what Netflix’s new report that its ad-supported tier now has 40 million monthly active users. That’s up 5 million from a year ago. More than 40% of all registrations in countries where the ad-supported tier is available are now subscriptions to that tier.

And that’s the number of sign-ups for the ad-supported tier.

More than 70% of those who have signed up for the ad-supported plan watch more than 10 hours a month, 15% more than «its closest competitor». Netflix plans to launch its own ad-tech platform by the end of 2025, which will provide advertisers with «new ways to buy, new information to use and new ways to measure impact».

The company plans to launch its own ad-tech platform by the end of 2025.

Amy Reinhard, the company’s president of advertising, said the use of the company’s native advertising technology will allow Netflix to «provide an advertising plan with the same level of excellence that has made Netflix the leader in streaming today».

She continued: «We are very strategic about how we present advertising because we want our members to have a phenomenal experience. We do in-depth consumer research to make sure we stay ahead of the competition by providing a better experience for participants. and a better experience for brands».

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