The Sber smart ring will go on sale on September 24th
By ForGeeks
The SberDevices company has set a final launch date for its smart ring. According to Forbes, the presentation of the gadget and the start of sales will take place on September 24, 2025. Previously, the release of the device was postponed several times.
Delayed release after postponements
The company originally planned to bring the smart ring to market in early 2025, then the timeline was pushed back to the end of the second quarter. In August, a new postponement became known, with Sber emphasizing that the previously announced dates were tentative.
The press office said that working on innovative products often requires adjustments and tweaks, which affects the release date. The device has now passed all tests and has reached the final stage of launch.
Functionality and features
The smart ring Sber was first presented last year at the “Journey into the World of Artificial Intelligence” conference. At the same time, the Russian president familiarized himself with the device.
The main feature of the gadget will be integration with the artificial intelligence model GigaChat MAX. Through the mobile app, users will be able to receive personalized recommendations aimed at adjusting their lifestyle and improving their health.
Where to buy and retail interest
The smart ring will be available for purchase on the website SberDevices, where a special section has already been opened. Major retailers have also shown interest in the product: in particular, M.Video confirmed its readiness to launch sales immediately after the presentation.
The retailer’s representative noted that the category of smart gadgets is actively developing all over the world, and smart rings have high potential due to the combination of compactness, stylish design and functionality for everyday use. These devices can be a tool for monitoring health, physical activity and improving quality of life.
The price of the new product will be announced on the day of the presentation.
