Tag Heuer unveiled a smart watch in collaboration with New Balance

The device is powered by a Snapdragon 5100+ chip, an AMOLED display and a suite of sensors for health and activity monitoring — a heart rate monitor, pedometer, blood oxygen level sensor and sleep tracker. The only controversial point — the watch runs on a brand new, as yet unproven operating system. It comes with pre-installed workout programs from New Balance. It also promises «gamified notifications» and visual graphs to analyze your post-run results. The cost of the new product exceeds $2,000, which is quite expected for Tag Heuer’s level. However, more «affordable» versions — with other case materials and straps will be available, starting at $1,600. And more «affordable» versions — with other case materials and straps, starting at $1,600.