When will Apple release a new Apple TV model? Rumors and expectations

Apple fans are eagerly awaiting news about the next generation Apple TV. The device was last updated in October 2022, when Apple introduced a new, smaller design, added USB-C to the Siri remote and upgraded the processor from A12 to A15. It’s been almost two years, and rumors of a new model are starting to gain momentum, though the situation looks mixed so far.

So far.

Rumors of a new model coming out

It was originally expected that an updated version of the Apple TV would arrive as early as the first half of 2024. However, that hasn’t happened. In his report, Bloomberg journalist Mark Gurman said that Apple was indeed working on an updated Apple TV this year, but so far no new model has been unveiled. What’s more, a steady stock of the current version of the device in warehouses suggests that releasing a new model is not on the agenda.

So far, Apple has been working on a new model.

Apple continues to produce and ship the current version of the Apple TV, which isn’t typical when an updated device is on the way. This could mean that the company is happy with the current version and is in no rush to release a new device.

Apple is still producing and shipping the current version of the Apple TV, which isn’t typical when an updated device is on the way.

Why would Apple update the Apple TV?”

It begs the question: does Apple even need a new version of Apple TV? The A15 processor is perfectly capable of handling most content playback tasks, but there are other reasons why the company might want to release an update.

An update is a good idea.

A more affordable price

At the last update, Apple lowered the starting price of the Apple TV 4K from $179 to $129, making the device more affordable for customers. However, analyst Ming-Chi Kuo believes Apple should go even further and drop the price below $100 to make the Apple TV a more mainstream product. Such a cost, according to the expert, could be the “golden mean” for this set-top box.

Adoption of Apple Intelligence

The next generation Apple TV could get a new A18 chip and utilize Apple Intelligence capabilities. This would enable the new HomePods to work in tandem with Apple TV, harnessing the power of the new chip and providing improved functionality without the need to purchase expensive new hardware.

Gaming Features

Gaming could be another area in which Apple wants to improve the Apple TV. The company is actively working with developers to bring high-end games to the iPhone, iPad, and Mac, but the Apple TV is being left behind. In theory, the powerful new set-top box could support modern games, including those that use ray tracing, though it’s unclear whether Apple will want to move in that direction.

It’s not yet clear whether Apple will want to move in that direction.

What’s next

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There’s no clarity yet on when the new Apple TV model will arrive, or if there will be one at all. The current version continues to be produced, and rumors and expectations of lower prices and more features are fueling the audience’s interest. We’ll have to wait for official statements from Apple and hope that the company is still preparing an interesting update for its fans.