Vivo is preparing to launch a new sub-brand – Jovi

Chinese company Vivo, one of the leading players in the smartphone market, seems to be preparing to introduce a new sub-brand called Jovi. The move could strengthen its position in the global market and increase competition with brands such as Xiaomi.

The move could also boost its position in the global market and increase competition with brands such as Xiaomi.

What’s known about Jovi

The name Jovi is already familiar to Vivo users, as it was previously used for the company’s proprietary voice assistant. However, leaks indicate that Jovi will become a separate brand focused on smartphone launches.

The name Jovi is already familiar to Vivo users, as it was previously used for the company’s proprietary voice assistant.

So far, three devices with the new brand have been spotted in the GSMA database:

• Jovi V50
• Jovi V50 Lite 5G
• Jovi Y39 5G

The model numbers of these devices (e.g., V2427 and V2440) are the same as existing Vivo models, which may indicate that Jovi will initially produce renamed versions of Vivo smartphones.

The model numbers of these devices (e.g., V2427 and V2440) are the same as existing Vivo models, which may indicate that Jovi will initially produce renamed versions of Vivo smartphones.

Focus on 5G and affordable devices

According to leaks, the new sub-brand will target the mid-range and entry-level market segments:

• Jovi V50 Lite 5G and Jovi Y39 5G indicate a focus on affordable 5G-enabled smartphones.
• This will allow Jovi to capitalize on the rapid growth of the 5G market, especially in regions with strong adoption of new networks.

Regional Strategy

Jovi is expected to initially focus on the Chinese market:

• For example, the Jovi Y39 5G has a China-only variant with a Vivo-branded model number.
• Possibly, after a successful launch in China, the brand will expand its presence in international markets.

No official confirmations yet

Vivo has not yet made any official announcements about the creation of a new sub-brand. The appearance of Jovi models in the GSMA database may only be an initial step, and registering names doesn’t necessarily mean an imminent product launch.

So far, Vivo has not made any official announcements yet.

Closure

If Vivo is indeed creating a new sub-brand, it could be a strategic move to strengthen the company’s position in an increasingly competitive market. Jovi can offer users affordable 5G devices, which is especially relevant during a period of strong growth in this market. We will continue to monitor the situation and wait for official announcements from Vivo.

We will continue to monitor the situation and wait for official announcements from Vivo.